Gorrilaz keeping us on our toes. New app and merch

Yes, this is another post derailing a bit off the EDM track to talk about one of my favorite infamous bands, Gorillaz. With the huge amount of buzz, they are getting plus the amount of listens their 4 newly released singles from the album are getting, Gorillaz have seen an opportunity to come back to music in a big way. The group after releasing that they will debut their album this month has been planning to come back to mainstream music in a big way. To relate the band back to EDM they di have some songs that incorporate electronic music. Since Gorillaz is known for their music mashing it is no surprise that they will release songs with an EDM sound. The group has just launched an app which gives the viewer a full in depth tour of the animated band's new home, the spirit house. The spirit house is a psychedelic fun ride full of haunted beings, hence the name 'spirit house.' The app allows you to interact with each of the band members and take a look at their new digs.

Along with the new house, the band has been working on making new fan merchandising and even creating a Gorillaz clothing line (my inner fan is screaming). They wanted their comeback to music to be more than just a listening experience but a full out campaign. The band is looking to reconnect with all of their loyal fans (me again) and also looking to expand their fan base even further. Most people have heard their song 'feel good inc' and are familiar with at least some aspects of their work, however, this new app and whatever else they have planned can help their popularity. There is no doubt that fans are raving about Gorillaz and how much they are ready to give back to their fans. As 5-time platinum winners they have a high bar to beat but with the releasing of their new singles, it is easy to see how they will be on top again. 'Humanz' is due to release on April 28th and I could not be happier as a fan to experience the music and the culture that is Gorillaz!!!