The Ultra Experience

For those EDM heads out there like me, this past weekend was the kickoff to festival season! The Ultra festival is one of the biggest EDM festivals out there and is where most DJs feel the pressure of putting on the perfect set. Ultra music festival tours all around the world but mostly to Asian and latin American countries. Ultra music festival only has one U.S. location and it is located in Miami. The one marketing strategy that works well for Ultra is that they hold their music festival in march which is usually during spring break for most college kids. Ultra is a huge deal for the DJ community because it is a great place for up and coming DJs to get their name out and a huge experience for them.

The headliner acts included big names like GALATIS, Tiesto, DJ Snake and others that pumped out amazing setlists for the fans. The biggest thing for me was the fact that they were live streaming the festival all of the days of Ultra so people around the world could join in on the action. I thought this was relevant to bring up in my blog because Ultra executed their live stream perfectly. They incorporated their hashtag #Ultra2017 were they would post Tweets and interact on stream. It is amazing that we know have the ability to see events live streamed over the internet and feel like we are apart of the experience. My roommate and I spent hours watching our favourite DJ acts on a live stream and couldn't believe the quality of the sound and the visuals. For a company that has only been doing music festivals for a short time, they have mastered the art of social media.